“We are in This Together!" Spotlight on JoyRide’s new CEO, Becky Cerroni
As many in our JoyFamily know, we recently welcomed a new (but not so new!) CEO. A longtime Connecticut resident and client, Becky licensed two thriving studios in Texas when she moved back to her hometown, San Antonio, six years ago. When she and her family returned to Connecticut, she was thrilled to join forces with Amy and Rhodie to take the lead in overseeing JoyRide nationally! This warm and JOYful leader can often be heard using our favorite expression from the south: “y’all" and has big plans for the company’s expansion (like opening 12 more studios in three years!). With a consulting background and remarkable ability to problem-solve, Becky is not afraid to roll up her sleeves for this business about which she is so passionate.
An avid rider who is always working and on-the-go, you can spot her in any in of our studios (Connecticut AND Texas), smiling in our classes — and she is excited to get to know YOU better! You can read more about Becky here. And, please be sure to introduce yourself when you see her!
Where are you from and where did you attend school?
I grew up in San Antonio, Texas and went to school at Lake Forest College in Chicago. After working for a few years in marketing, I went back to graduate school for Ocean Policy at the Rosenstiel School of Marine and Atmospheric Science at University of Miami. After graduate school, I moved to New York, and then to Connecticut in 2003.
My husband Joe and I have been together since college (both attended Lake Forest). We have three awesome kids: Sophia (14), Charlotte (12) and Liam (8).
What led you to JoyRide?
I became a client after having my third child in 2011. I fell in love with the athletic yet inclusive vibe. Eight years later and it is still my happy place!
Were you active/ involved in sports growing up?
I was an outdoorsy kid and we spent a lot of time camping, hiking and scuba diving. I played tennis in high school, though not very competitively. As a family, we traveled a lot, so for me it was more about adventure and exploration! Fitness was a tool to stay ready for my next adventure.
What did you do professionally after school?
I worked for the Shedd Aquarium in Chicago doing marketing and outreach. After graduate school, I did a fellowship with UNESCO and then managed global marine science programs for the Wildlife Conservation Society/Bronx Zoo and The Nature Conservancy in 20+ countries. I started doing management and strategy consulting in 2010 for large organizations and foundations. I continued to consult until 2014, when JoyRide completely took over!
How /when did you get to your current role with JoyRide?
When we moved back to my hometown in 2013, I missed my JoyRide workouts. My husband Joe and I licensed the brand and opened two studios in San Antonio. We moved back to Westport in 2017 for his work and I started working closely with Rhodie and Amy on a variety of projects. Fast forward to 2019 - we combined forces when the Connecticut JoyRide studios acquired our Texas studios, and I then moved into the role of CEO for JoyRide nationally.
How often / when can we see you in-studio?
I love taking JoyRide classes. I feel very lucky to get to mix work with fun!! I plan my weekly workouts each Sunday on the app, and I plan my workout schedule according to my work/meeting schedule for the week. Every JoyRide class is amazing, so I always know I will get a fantastic workout with the best instructors! I love Cycle, JoyX and Cycle Sculpt - I love the variety and that I can take incredibly high quality classes with top instructors every day with lots of flexible times throughout Fairfield County!
What is your approach to managing a growing fitness company?
I think that each of us on our team has an incredibly important role to play. I see it as my job to make sure that we all get the support we need to not only create a JOYful studio vibe — and we also want to create that vibe for our staff. We are one family, one team.
What is a typical day like for you?
I get up early, have breakfast with my kids and get them to school. I head to one of our studios and get in a class (though you will see me evenings too!). I spend most of the day supporting the studios in Connecticut and Texas, buying retail for JoyRide and really, anything else that needs to be done. You can usually find me with my laptop at an intern desk, or wherever I can find a spot - I am not picky! If I am in Westport, I grab lunch from Granola Bar, Aux Delices or Embody, where I know the food is delicious! In the evenings, I try to have a home-cooked dinner with my family. I will catch up on emails after dinner and try to wrap it up by 10:00 p.m.
What is your working/ business philosophy?
We are in this together. Our team is so much stronger when we are all working together towards the same goal. On a daily basis, I recognize how lucky I am and practice daily gratitude. I get to be surrounded by the most inspiring people on the planet and I know how unique this experience is. My philosophy in life is that if you believe it, and work for it, it will happen!
What are you expansion plans for JoyRide?
I think we all need more JOY! We are working on a plan to open 12 more studios over the next three years - and I cannot wait to get started! This is just the beginning!
Do you have any advice for young people with an interest in entrepreneurship / looking to work in a startup?
Start with something you care about. Work hard and never give up. Be prepared to give more than 100% and you will get that 10x in return!
What do you like about working in fitness?
I love the people, hands down!! The Joyful vibe of our crew is contagious!
Is there anything else you would like to share?
I love feedback. So, if you ever have a comment or concern, please feel free to reach out to me at firstname.lastname@example.org. I am here to help!